Monday, 12 December 2011

Poltrona Frau + UNICEF


Poltrona Frau + UNICEF

3 Armchairs, 1 Gesture for 1 Mission. Zero is possible.

3 special armchairs produced as a limited, numbered edition. 1 mission, to zero infant mortality worldwide. 1 special gesture, like the Archibald 2011 Special Edition Armchairs, 1 concrete aid to UNICEF for the development of the Believe in Zero project, Zero is possible. 


Archibald 2011 Special Edition. Elegance and Perfection between the sky and the ground.

3 armchairs, 3 colours, 3 upholsteries exalting in the capacity of Poltrona Frau know- how. Nuances expressing a love for the natural material and sought- after detail. The totally white leather armchair is both exquisite and poetic like the white snowflake. For the high armchair with leather and velvet pouf the materials are deep and immense as the blue of the clam sea. As for the ram leather armchair it depicts the warmth and honesty of the land that has just been sown.
The enveloping design is exalted by the free play of softness created by the upholstery over the entire interior of the backrest, making it pleasantly undulating and welcoming. Artisan mastery and precious contrast stitching give a note of refined elegance. Every detail of the construction has been executed with care and attention to ensure a generous, comfortable seating experience. The backrest and seat frame is in steel with polyurethane foam padding, moulded, with polyester wadding in the zones where more comfort is needed. Suspension is provided by elastic strips. The base is made up of four cast aluminium feet with a tubular steel frame in a gunmetal grey and white lacquered finish.




3 Programs. 1 Mission. Zero is possible.

Believe in Zero. We want Zero. Every day we can potentially offer 22 000 children a better life. It is about helping children living in areas of poverty that are left behind in the race of life. Mosquito nets especially treated to keep insects away, vaccination doses against polio, measles and tetanus and anti- parasite treatments to protect the children from intestine diseases can save precious lives. Zero is possible. Each Archibald 2011 Special Edition armchair is associated with one of these 3 types of interventions.

Each example of the Archibald Special Edition is unique and unrepeatable, marked by a gunmetal plate, customized with the name of the model and the sequential number, further stressing the exclusive nature of this exceptional item of furniture, designed specifically for those who see furnishing choices as a value to be handed down over time and for those who, by making an aware purchase wish to help the lives of others. 




All Poltrona Frau Furniture available in South Africa, exclusively from EuroCasa - 

Johannesburg:
(011) 684 2221
Shop HO1A, Whiteley Street, Melrose Arch.

Cape Town:
(021 421 8161
Shop DO9, Dixon Street, Cape Quarter.


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